CASE STUDY 06
KINSHIP
CLIENT
PUB Singapore
SERVICES
TVC Scriptwriting &
Production
YEAR
2019
1.8M VIEWS
ON YOUTUBE
1.1M VIEWS
ON FACEBOOK
INSIGHT
Water is a precious resource that plays a central role in many cultures. For the Muslim community, water is synonymous with family ties. This is depicted in the Malay proverb ‘Air dicincang tidak akan putus’ which loosely translates to ‘water doesn’t break apart when you chop it’.
THE IDEA
In celebration of Hari Raya Puasa, we launched a festive film that touched the hearts of millions. The simple story of two orphaned brothers and their eventual separation received overwhelming response, and a widespread demand for a sequel.
THE RESULT
AWARDS
24th Canberra Short Film Festival
Highly Commended (International Category)
Marketing Excellence Awards 2019
Excellence In Digital Marketing - Gold
Excellence In Content Marketing - Bronze
Excellence In TV / Video Advertising - Finalist
Excellence In Social Media Marketing - Finalist